In news that will excite potential LOTFNZ investors, a recent Colmar Brunton survery has revelaed that 1 in 3 New Zealanders have actively reduced or are considering reducing their meat intake. Is seems the overwhelming impact of animal protein production on global greenhouse gas emissions, animal welfare, water use and waterway degradation, and human health outcomes have all played a part in driving the move away from animal protein, towards plant based proteins. Lord of the Fries is New Zealands only 100% plant based fast food chain, and as such are ideally poisded to ride the new wave.